Giorgio Beverley Hills

Giorgio Beverly Hills began nearly half a century ago with a ritzy boutique at the corner of Rodeo Drive and Dayton Way in Beverly Hills. This amazing store featured a yellow-and-white-striped awning outside and a reading room, pool table and oak bar inside -along with, of course, a jaw-dropping array of designer goods sought after by the Hollywood A-listers. Giorgio Beverly Hills fragrances began in 1981 with the infamous Giorgio, which became a worldwide bestseller.